Your brand design needs to be consistant across all channels because your customers are permanently connected through a variety of channels 24-7.
Cross channel brand application is important for the simple reason that you must appear consitant to your customers at every touch point.
Your customer brand messages should be choreographed, consistent and targeted across all channels. We know your customers could experience your brand in a number of different ways;
- at a bus stop on a mobile via social media, they’ll have a quick look and move on,
- then again on a desktop at lunch time some days later,
- and again in the evening on their ipad with a credit card.