A B Website Testing

Different versions of your website or landing pages are created and the results are compared to find out which delivers more goals.

We know people don’t behave how they say or how you think they will so you can improve ROI by choosing a version based on performance.

What do we test?

You may well have an idea what is working and what is not - the choice of what to test will more than likely reveal itself. For example you would like to increase the number of email newsletter sign ups - the examples below are some of what we test against when looking for barriers that prevent users from signing up;

  • Variations of the types of fields in the form
  • The length of online forms
  • Wording - convincing visitors to sign up
  • Display of privacy policy

Each A B website test is very different and depends a combination of elements - the audience type and product offering. Here are some elements we test first:

  • Amount of text on the page (short vs. long).
  • Page title or description
  • Button’s, wording, size, color and placement.
  • Layout and style of website
  • Images on landing and product pages

Three essential A B website checks

1. Test Your Call to Action Buttons.

A way to impact conversion rates is to run some tests on your call to action buttons. Make small changes to color, copy, font, shape and where they are placed placement. Make sure you dont clutter the zone around a CTA button.

2. Test Your Navigation Bar.

Find out which are your most popular pages of your website. Change the order of your site navigation bar and measure which order brings in the highest number of clicks for the pages that are most important for converting. 

3. Test Your Login and Signup Buttons

If your website offers sign ups and/or log in, decide which action is more valuable. Is it more important to get new users to sign up, or to get people logging into their account? When you know which is a priority, try swapping the order or color of these buttons.

Web also engages audiences through tactical inbound and outbound marketing activities, designed to drive visitors who want to know about you, making them valuable acquisitions rather than just casual browsers. 

Remember you can learn more about what we'd love to do for you by calling us 0131 454 3311 or by using our online contact form.

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