Three essential A B website checks
1. Test Your Call to Action Buttons.
A way to impact conversion rates is to run some tests on your call to action buttons. Make small changes to color, copy, font, shape and where they are placed placement. Make sure you dont clutter the zone around a CTA button.
2. Test Your Navigation Bar.
Find out which are your most popular pages of your website. Change the order of your site navigation bar and measure which order brings in the highest number of clicks for the pages that are most important for converting.
3. Test Your Login and Signup Buttons
If your website offers sign ups and/or log in, decide which action is more valuable. Is it more important to get new users to sign up, or to get people logging into their account? When you know which is a priority, try swapping the order or color of these buttons.