Cross channel marketing is important for the simple reason that you must be where your customers are. It’s about giving your customers the choice and opportunity to interact with you when it’s most convenient for them - so it’s essential to be there when they are ready to engage with your brand.
Your customer messages should be choreographed, consistent and targeted across all channels. We know your customers could experience your brand in a number of different ways;
- at a bus stop on a mobile via social media, they’ll have a quick look and move on,
- then again on a desktop at lunch time some days later,
- and again in the evening on their ipad with a credit card.
They expect seamless brand communications and the same customer experiences from content which is relevant to them.
To create a truly rewarding customer experiences across all channels requires a coordinated marketing approach - you can keep in front of your customers if you align your organisation to them by getting the most of Webs’ talented people, methods and systems.