121 Shoes
121 Shoes


Online Marketing
Coversion Rate Optimisation
User Interface Design


Users Up 421%
New Users Up 453%
Page Views Up 621%




Order online today with fast, hassle-free delivery for some of the biggest names in women’s, kid’s & mens footwear. 

121 Shoes started in business during 2010 to create a series of international websites specialising in shoes and related accessories. To be successful the websites had to build a reputation for integrity and the highest levels of customer service. Our belief was that providing access to international markets would allow the formation of meaningful partnerships with leading brands within which sales success would allow us to display the full range of styles available from our manufacturing partners. Sourcing in potentially large volumes would also allow us to offer on a permanent basis sensible and sustainable pricing. 






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Founded in 1995, based in Edinburgh’s tech community, WEB is a company with a focus on simple digital products designed for Law Firms including AI and AI & machine learning chatbots – The team includes designers, software engineers and online marketers.

Work in progress since 1995.
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© WEB 2024 - 10 Constitution Street Edinburgh EH6 7BT. Tel: 0131 454 3311