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121 Shoes started in business during 2010 to create a series of international websites specialising in shoes and related accessories. To be successful the websites had to build a reputation for integrity and the highest levels of customer service. Our belief was that providing access to international markets would allow the formation of meaningful partnerships with leading brands within which sales success would allow us to display the full range of styles available from our manufacturing partners. Sourcing in potentially large volumes would also allow us to offer on a permanent basis sensible and sustainable pricing.