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In this article I’m going to take you how to make your website as easy to use.
How easy a website is to use is based on two things;
Visual design is easy to assess as people form first impressions about a design almost immediately. Asking them to list a few words describing it after showing them a design is a good way to gather feedback quickly.
But visual details like fonts, colours and layouts have important effects on usability beyond first impressions, if you want to make choices based on performance and results.
So a great starting point is to test it with real people, as that’s the only way you will truly discover if it’s easy to use. I’ve put together a few tips, not only will they help keep your visitors on your website but do what they came to do because your website is easy to use.
First here are just a few basic things to look over before testing begins;
When a potential client lands on your website or web page it’s important you meet their expectations. The one area to focus on is your navigation – if your website visitors can’t find their way around they will leave.
Website testing will provide you with insights into how your website works for your visitors. It can be as simple or involved as your budget allows.
Here are a few ideas to get you started on how to test your website;
Try A B testing, all this needs is different versions of your landing pages and the results are compared to find out which delivers more goals.
You may have an idea of what’s working and what is not - the choice of what to test will more than likely have revealed itself. For example you would like to increase the number of email seminar or newsletter sign ups – let me take you through some examples of what you can test against when looking for barriers that prevent users from signing up;
Each A B test is very different and can depend on a combination of elements – for example the visitor type and company offering. Here are some elements you can test first:
1. Test your “Call to Action” buttons.
A way to increase conversion rates is to run some tests on your call to action buttons. Test changes to colour, label name and where they are placed. Remove clutter around each button so it sits in its own space giving it importance.
2. Test Your Navigation.
Find out which are your most popular pages and change the order of your navigation accordingly. Then measure which order brings in the highest number of clicks for the pages that are most important for converting.
3. Test Your Login and Signup Buttons
If your website offers newsletter sign ups and/or log in, decide which action is more valuable. Is it more important to get new users to sign up, or to get people logging in? When you know which is a priority, try swapping the order or colour of these buttons.
Remember to observe things like how much they read, or how much they understood.
This is sometimes a difficult choice getting real people to test your website and can leave egos bruised, my first time testing largely failed and I felt terrible. The benefits of asking people to constructively feedback will not only give you great results but will also out strip anything your competitors are doing. I’d consider testing in some way on a regular basis.
We know people don’t behave how they say or how you think they will – so testing with real people will result in a website that’s easy to use.
This survey is being conducted solely for the law firm online marketing community. The subsequent report will highlight key trends, stats and averages, allowing law firms to benchmark themselves against their peers. It’s fantastic opportunity to reflect the reality of the online marketing community capturing your successes, challenges and expectations of the year ahead.
This is not about you all as competitors but as a community who can learn from each other in an open and sharing way. Here is a sample of what we will provide for you:
The survey takes about 7 minutes to complete and as a thank you for taking part, you'll receive a copy of the full results.
Remember if you have any questions about your websites redesign - you can start a conversation on 0131 454 3311 or just add your contact details here and we'll get back to you.