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In this article I’m going to take you through technology that’s easy to use with a focus on Content Management Systems.
But first I just wanted to briefly discuss exciting developments in LawTech, particularly Artificial Intelligence and Machine Learning. Broadly speaking this is about two things, automating your internal systems and making life simpler for your clients. If the two come together then that’s a win win for all.
Currently when we talk about Lawtech we are really talking about:
Once investments have been made the benefits to your law firm will be:
So how do you engage your users with technology that’s also easy to use behind the scenes? For technology to be successfully adopted it needs to be a natural extension of what we as people already do. So we create modular systems around a people that involves inventive thinking. It can combine new technology with existing technology transforming them into a seamless business process. So, let’s start with the application that manages your website, Content Management Systems.
Never an easy thing to get right - most companies opt for systems they have previously used, which is okay. I feel it’s worth delaying your choice of Content Management System until you have fully explored the requirements of your clients and any technical or reporting needs of your internal teams.
The main considerations when choosing a content management system are:
You may also want to consider;
With over 60% of all installations worldwide being WordPress it’s the most popular open source CMS with Joomla as the second biggest. If you’ve already worked with WordPress sticking with the same system may boost your productivity in the short term.
Consider scalability - many Content Management Systems can be added to with plugins. There a no limit on the number of pages your website can have with any CMS. They will allow you to upload many different type of files such as PDF, word documents, photographs and embeded video.
Any CMS will help you with Search Engine Optimisation and will allow you to add meta data, page titles and descriptions.
Once your new website is live you will own 100% of your site and will have full access via logins to the Content Management System.
There are a number of systems you could use including;
The most important thing to consider is make sure you select the right tool for your law firm and consider a Content Management System that works best with the functions your clients and your team require.
Just a note on technical support - It's important to make sure your web partner can support you and your team should technical issues arise or upgrades are required.
Remember try not to be seduced by a Content Management System that has a plethora of plugins available to you for sake of it - they may not help your users and only act as a superfluous extensions that later cause you upgrade headaches.
This survey is being conducted solely for the law firm online marketing community. The subsequent report will highlight key trends, stats and averages, allowing law firms to benchmark themselves against their peers. It’s fantastic opportunity to reflect the reality of the online marketing community capturing your successes, challenges and expectations of the year ahead.
This is not about you all as competitors but as a community who can learn from each other in an open and sharing way. Here is a sample of what we will provide for you:
The survey takes about 7 minutes to complete and as a thank you for taking part, you'll receive a copy of the full results.
Remember if you have any questions about your websites redesign - you can start a conversation on 0131 454 3311 or just add your contact details here and we'll get back to you.