News

A New Dawn for Law Firms, Open AI’s ChatGPT

Reflecting on my 20 years of professional tech developments, I’ve seen lots come and go but Open AI’s ChatGPT is ground-breaking. 

Adopting AI in Your Law Firm: Embracing the Future of Legal Practice

The legal industry is experiencing a significant transformation with the advent of Artificial Intelligence AI. 

Artificial Intelligence is a game changer and is changing law firms for good

Adopting AI will improve profits through efficiencies and it will serve more clients who can now afford legal services.

The Pros & Cons of rule based and AI, Machine Learning chatbots.

So let’s look at how AI, machine learning chatbots differ from the first generation rule based chatbots

Use chatbots as a natural extension of what your law firm does.

We’ve observed the most successfully adopted technologies are a natural extension of what we are already doing do on a day to day basis.

How to make your law firm chatbot accessible

Why wouldn’t you design your chatbot to be inclusive, accessible and helpful to neurodivergent users?  

Screening leads on your website with chatbots

Your chatbot can qualify leads and book appointments with the right member of your legal team.

Three ways you can keep your website relevant

Keeping your website relevbant isn't easy. In this article I've created three things for you to consider.

How to convert website visitors to leads

In this summary article I focus on how to encourage your website visitors to engage with your website.

Take the Online Marketing Law Firm Benchmark

We'd like to invite you to take the Online Marketing Law Firm Benchmark.

What content should you have on your website?

In this summary I’m going to take you through what content you should have on your website.

Learning to listen to your clients

Do this well you will help potential clients convert into new clients. 

Understanding intent of your potential clients

Two types of website visitor intent that is worth learning about because it will get you more enquires.

Chatbots, the how and why?

In this article I’d like to describe how you can use Chat Bots and why they will help you and your clients.

How to create clear messages on your law firm website

In this article we talk about a tried and tested method of how to create clear messages.

How to how improve the look of your law firm website

Lets explore the process of how you can improve the look of your law firm website.

How to start your Law Firm website redesign

In this Law firm Essential Guide to website redeisgn article I’m going to take you through how to start your website redesign. 

Law Firm Essential Guide to Website Design

WEB has created and published a series of articles and supporting content about Law Firm website redesign

AI and Machine Learning - what can chat bots do?

We know technology has dehumanised commercial relationships - this is a game changer.

COVID-19 Update

I wanted to personally let you know what WEB is doing during the Coronavirus COVID-19 pandemic. 

Why PWA’s are the future of both Apps and Websites

PWAs can be considered the combination of mobile apps and websites and offer you the best of both worlds. 

What is a Progressive Web App?

Progressive web applications (PWAs) are websites that give your users an app like experience. 

How to reduce bounce rates and improve conversions

Practical usage of your Google Analytics

Conducting Task Analysis

As part of understanding what your users are looking for on your website you may want to consider task analysis.

Why emails need to be optimised for mobile.

According to recent research 41% of Europeans would either close or delete an email not optimised for mobile.

Website relaunch, how to get it right.

So you’ve just re-launched your website, revenue has dropped in fact page views has dropped and your bounce rate is up.

Cart abandonment rate average 68.63%

You might be surprised to hear the majority of shoppers that add something to their cart don’t complete their purchase. Find out why.

Part 4 of 4 Law firm website redesigns - how to get it right

Critical information on where users click

In-Page Analytics allows you to view how users interact with your website. 

Improve ROI for Email Campaigns

Remember the first 40 characters in an email subject line are critical when recipients make an informed decision about to open or ignore.

Part 3 of 4 Law firm website redesigns - how to get it right

Part 2 of 4 Law firm website redesigns - how to get it right

Law firm website redesigns can be a challenge, here are a few tips to make your task easier.

Part 1 of 4 Law firm website redesigns - how to get it right

Law firm website redesigns can be a challenge, here are a few tips to make your task easier.

How to Access More

We asked freelance marketing consultant, writer and photographer, working in arts, culture and tourism, specialising in digital Rob Martin to write about a website we both worked on specifically about the topic of accessibility.

What is Mobile Optimisation?

Mobile optimisation is about looking the requirements of users on the move and page load speed. 

Content Marketing: A Glossary of Terms

Here are some content marketing terms you need to know when talking the talk.

‘See Now, Buy Now’ Catwalk Shows Drive Sales

Designers and retailers tell of their biggest sales days from shoppable catwalk shows.

Content Marketing Essentials

Content Marketing - essentials, tips on how to make an impact in just 30 minutes a day.

Engaging audiences with Video – a new platform

Web are beta testing a new video platform which will greatly improve online engagement.

A - Z of Tech Terms

Here's a handy glossary of tech terms to help you navigate from your bandwidth to your backend.