Keeping your website relevant is ongoing and should be reviewed every six months or so.
Here are three ways you can keep your website relevant;
- Understand tasks your visitors want to perform
- Create content around your visitor’s intent
- Setup a feedback loops
Lets now look at the three feedback loops to keep you relevant;
- Unstructured feedback - interviews or surveys
- Structured feedback - analytics
- Recurring feedback - satisfaction score
Read more and watch a video on this subject here >>