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News

Tuesday 8 January 2019

Critical information on where users click

Analytics

In-Page Analytics allows you to view how customers use your website and can provide interesting data about site layout and usage. To get started, you may want to get a Chrome browser extension and add to your Google Analytics tracking scripts.

When you have installed the extension log into Google Analytics - click on "Behaviour" and then "In-Page Analytics". From your homepage, you can see what links your customers click on. Remember just navigate around your website and In-Page Analytics will display all the corresponding data for that specific page.

It will give you an insight into:

Is my site optimised for our website goals?
Are my customers engaging with the content I created for them?
Are they getting what they are looking for?
Are calls to action working?
What are the most popular links?

6 June 2024

Performance AI or Game Changer AI?

We think the workflows for just about every company in just about every industry will be reengineered in the coming years.

Strategy Technology

9 May 2023

A New Dawn for Law Firms, Open AI’s ChatGPT

Reflecting on my 20 years of professional tech developments, I’ve seen lots come and go but Open AI’s ChatGPT is ground-breaking.

Strategy Technology

15 February 2023

Adopting AI in Your Law Firm: Embracing the Future of Legal Practice

The legal industry is experiencing a significant transformation with the advent of Artificial Intelligence AI.

24 August 2021

Artificial Intelligence is a game changer and is changing law firms for good

Adopting AI will improve profits through efficiencies and it will serve more clients who can now afford legal services.

Technology

5 April 2021

The Pros & Cons of rule based and AI, Machine Learning chatbots.

So let’s look at how AI, machine learning chatbots differ from the first generation rule based chatbots

Web Strategy

23 February 2021

Use chatbots as a natural extension of what your law firm does.

We’ve observed the most successfully adopted technologies are a natural extension of what we are already doing do on a day to day basis.

Web Strategy

22 February 2021

How to make your law firm chatbot accessible

Why wouldn’t you design your chatbot to be inclusive, accessible and helpful to neurodivergent users?

Strategy Technology

16 February 2021

Screening leads on your website with chatbots

Your chatbot can qualify leads and book appointments with the right member of your legal team.

Strategy

2 February 2021

Three ways you can keep your website relevant

Keeping your website relevbant isn't easy. In this article I've created three things for you to consider.

Design

19 January 2021

How to convert website visitors to leads

In this summary article I focus on how to encourage your website visitors to engage with your website.

Web Analytics

14 January 2021

Take the Online Marketing Law Firm Benchmark

We'd like to invite you to take the Online Marketing Law Firm Benchmark.

Web Strategy

12 January 2021

What content should you have on your website?

In this summary I’m going to take you through what content you should have on your website.

Web Strategy

2 December 2020

Learning to listen to your clients

Do this well you will help potential clients convert into new clients.

Web Strategy

10 November 2020

Understanding intent of your potential clients

Two types of website visitor intent that is worth learning about because it will get you more enquires.

Technology

22 October 2020

Chatbots, the how and why?

In this article I’d like to describe how you can use Chat Bots and why they will help you and your clients.

essential-guide-law-firm-website-redesign-uvp

Strategy

14 October 2020

How to create clear messages on your law firm website

In this article we talk about a tried and tested method of how to create clear messages.

Design

6 October 2020

How to how improve the look of your law firm website

Lets explore the process of how you can improve the look of your law firm website.

essential-guide-law-firm-website-redesign-start

Strategy

29 September 2020

How to start your Law Firm website redesign

In this Law firm Essential Guide to website redeisgn article I’m going to take you through how to start your website redesign.

essential-guide-law-firm-website-redesign

Web Strategy

22 September 2020

Law Firm Essential Guide to Website Design

WEB has created and published a series of articles and supporting content about Law Firm website redesign

Web Strategy Technology

30 July 2020

AI and Machine Learning - what can chat bots do?

We know technology has dehumanised commercial relationships - this is a game changer.

Web

20 March 2020

COVID-19 Update

I wanted to personally let you know what WEB is doing during the Coronavirus COVID-19 pandemic.

Web Design Technology

11 August 2019

Why PWA’s are the future of both Apps and Websites

PWAs can be considered the combination of mobile apps and websites and offer you the best of both worlds.

Web Technology

29 June 2019

What is a Progressive Web App?

Progressive web applications (PWAs) are websites that give your users an app like experience.

Analytics Design

17 February 2019

How to reduce bounce rates and improve conversions

Analytics

6 February 2019

Practical usage of your Google Analytics

Strategy

25 January 2019

Conducting Task Analysis

As part of understanding what your users are looking for on your website you may want to consider task analysis.

Strategy Analytics

9 January 2019

Why emails need to be optimised for mobile.

According to recent research 41% of Europeans would either close or delete an email not optimised for mobile.

Web Strategy Design

9 January 2019

Website relaunch, how to get it right.

So you’ve just re-launched your website, revenue has dropped in fact page views has dropped and your bounce rate is up.

Web Analytics

9 January 2019

Cart abandonment rate average 68.63%

You might be surprised to hear the majority of shoppers that add something to their cart don’t complete their purchase. Find out why.

Web Analytics

9 January 2019

Part 4 of 4 Law firm website redesigns - how to get it right

Analytics

8 January 2019

Critical information on where users click

In-Page Analytics allows you to view how users interact with your website.

Analytics

3 January 2019

Improve ROI for Email Campaigns

Remember the first 40 characters in an email subject line are critical when recipients make an informed decision about to open or ignore.

Web Strategy Analytics

17 December 2018

Part 3 of 4 Law firm website redesigns - how to get it right

Web Strategy

14 November 2018

Part 2 of 4 Law firm website redesigns - how to get it right

Law firm website redesigns can be a challenge, here are a few tips to make your task easier.

Web Strategy

23 October 2018

Part 1 of 4 Law firm website redesigns - how to get it right

Law firm website redesigns can be a challenge, here are a few tips to make your task easier.

Web Design

8 July 2018

How to Access More

We asked freelance marketing consultant, writer and photographer, working in arts, culture and tourism, specialising in digital Rob Martin to write about a website we both worked on specifically about the topic of accessibility.