What are actions and conversions for a law firm website?
Actions and conversions are something a visitor does as part of their reason for visiting your law firm website. When these actions take place they are called a conversion.
Your conversion rate is a direct reflection of how well you guide your website visitors with the tasks they came to perform.
What is conversion rate optimisation for law firms?
The “conversion rate” is the number of actions through your website, divided by the number of website visitors over a set period of time.
“Conversion rate optimisation”, CRO, consists of a number of techniques that guide potential clients to take an action on your law firm website.
Why you use Conversion Rate Optimisation as part of your law firm marketing mix?
Its easy to get obsessed with the number of visitors to your website with Search Engine Optimisation or other acquisition methods. Law firms spend less than 1% of their marketing budget on Conversion Rate Optimisation and the majority getting visitors to their website, with only 3% of visitors converting into customers at best.
Where do we start with website conversions?
Previously we have discussed knowing who your clients are and their intent. Target your customers with relevant content typically this could be whitepaper downloads.
By Nurturing website visitors gives you the opportunity to;
- Weed out poor quality leads.
- Educate your prospects with your expertise.
- Increase transactions with your prospects.
- Help form a relationship.
- Build trust for when they are ready to buy.
To see the full article and more visit the essential guide to law firm website redesign.