There are many things to consider but most important is a content marketing plan. This should be content that surrounds what your law firm offers.
Give value to your potential clients.
They have landed on your website and are now looking at your Unique Value Proposition that describes who you are and how you solve their legal challenges.
You won’t go far wrong if you include the following pages;
- Landing pages for each of your law firm offerings.
- People profile pages, associated to your offering pages.
- Case studies or case law, linked to relevant people profiles.
- Our story or about us.
- News and Blog pages.
- Enquiry pages.
Give your potential clients something you know that will benefit them. Something that solves their legal challenge.
Here are a few elements to consider;
- Video content.
- Helpful reports.
Remember to put your name on it
When you are adding case law or news content, visitors prefer to know you are a real person who is expressing their views – add a personal touch with anecdotes at the end of your content.
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