Wednesday 23 March 2016

What's all this Periscope stuff?

What's all this Periscope stuff?

Video was backed by most as a hot trend for 2016. Currently we have some really interesting apps in the market making streaming live from your mobile easy – they are used by the technology and entertainment industries, citizen broadcasters and even politicians.

If you are looking for an interesting way of reaching new and existing customers alike, have a look at three emerging video apps Periscope, Meerkat, MyEye available on Android and iOS. These mobile video apps can be used for webinars, awards, conferences and simple webcasts providing an engaging insight into what you do.

Meerkat launched first - around 2 million subscribers joined soon after. Twitter operated Periscope had 1 million users within the first ten days and the app was downloaded over 10 million times in the first six months. Supported by David Beckham MyEye is going to be popular too. We are going to focus mostly on periscope as it seems to be most popular.

So what does Periscope it do?

Periscope allows you to live-stream video from your mobile and can be used in conjunction with Twitter, enabling other users to see links tweeted in order to view live-streams.
Periscope offers similar services to Meerkat, but also gives users the option to let anyone play back the video stream.

A few noteworthy things to remember; 

  • Meerkat streams are watched live and then disappear.
  • Periscope videos last for 24 hours before they vanish and can be accessed via the web.
  • MyEye streams last for 72 hours and appear to be geared to individuals with better controls over privacy and location.
  • You can save video streams to your phone for future use
  • Katch is a service that helps archive and share your broadcasts (For Periscope and Meerkat).
  • Any content you post to Periscope remains owned by you, but you grant the service permission to use it.
  • The app, developed by friends Kayvon Beykpour and Joseph Bernstein, was purchased by Twitter in March this year for $100m (£67m).


Any live video marketing needs a clear strategy and some sort of a script or plan of what you’ll be talking about. As with any publishing you do will need to be aware of privacy, copyright and defamation.

The best way is to start is to start following interesting accounts to discover how other broadcasters are using the service. When you are ready to start with a practice broadcast and make sure the lighting and sound levels are good. Your broadcasts can be promoted elsewhere on your website and social media.

The expectation for live video is different, the real-time reality is compensated for by the used and don’t expect perfect quality. It all adds to the appeal of this media.

Who is using the apps?

The app has become the talk of the technology world, attracting the attention of broadcasters and media companies. Musicians are also using it and even the Prime Minister is a fan but who’s been using:

  • Christopher Riopelle curator National Gallery
  • Museo Picasso Malaga
  • Sky News presenter Kay Burley used Periscope to show viewers behind the scenes of ITV’s Leader Debates in the build-up to the general election.
  • David Cameron used Periscope to broadcast his first post-election address from Number 10.
  • CNN's Max Foster also used of the app during his coverage of the birth of Princess Charlotte.
  • Orange used an integrated Periscope broadcast along with a TV campaign, allowing users to help the star of the advert through a romantic date.
  • Doritos have run a campaign featuring nacho corn chips as roulette wheels, with random winners selected from those viewing the Periscope live.
  • The likes of Adobe have used live video to demonstrate new products
  • For small and medium-sized business, product demonstrations and tutorials which will allow you to show how to use your products or services, and field questions in real time.


30 July 2020

AI and Machine Learning

A big part of how we experience the world around us is visual.

Read More >


20 March 2020

COVID-19 Update

I do hope this finds you well - I wanted to personally let you know what WEB is doing during the Coronavirus COVID-19 pandemic. 

Read More >


11 August 2019

Why PWA’s are the future of both Apps and Websites

PWAs can be considered the combination of mobile apps and websites and offer you the best of both worlds. 

Read More >


29 June 2019

What is a Progressive Web App?

Progressive web applications (PWAs) are websites that give your users an app like experience. 

Read More >


25 January 2019

Conducting Task Analysis

As part of understanding what your users are looking for on your website you may want to consider task analysis.

Read More >


9 January 2019

Why emails need to be optimised for mobile.

According to recent research 41% of Europeans would either close or delete an email not optimised for mobile.

Read More >


9 January 2019

Website relaunch, how to get it right.

So you’ve just re-launched your website, revenue has dropped in fact page views has dropped and your bounce rate is up.

Read More >


9 January 2019

Cart abandonment rate average 68.63%

You might be surprised to hear the majority of shoppers that add something to their cart don’t complete their purchase. Find out why.

Read More >


8 January 2019

Critical information on where users click

In-Page Analytics allows you to view how users interact with your website. 

Read More >


3 January 2019

Improve ROI for Email Campaigns

Remember the first 40 characters in an email subject line are critical when recipients make an informed decision about to open or ignore.

Read More >


14 November 2018

Part 2 of 4 Law firm website redesigns - how to get it right

Law firm website redesigns can be a challenge, here are a few tips to make your task easier.

Read More >


23 October 2018

Part 1 of 4 Law firm website redesigns - how to get it right

Law firm website redesigns can be a challenge, here are a few tips to make your task easier.

Read More >


8 July 2018

How to Access More

We asked freelance marketing consultant, writer and photographer, working in arts, culture and tourism, specialising in digital Rob Martin to write about a website we both worked on specifically about the topic of accessibility.

Read More >


1 July 2018

What is Mobile Optimisation?

Mobile optimisation is about looking the requirements of users on the move and page load speed. 

Read More >


15 January 2018

Content Marketing: A Glossary of Terms

Here are some content marketing terms you need to know when talking the talk.

Read More >


4 January 2018

‘See Now, Buy Now’ Catwalk Shows Drive Sales

Designers and retailers tell of their biggest sales days from shoppable catwalk shows.

Read More >


13 November 2017

Content Marketing Essentials

Content Marketing - essentials, tips on how to make an impact in just 30 minutes a day.

Read More >


11 October 2017

Engaging audiences with Video – a new platform

Web are beta testing a new video platform which will greatly improve online engagement.

Read More >


18 April 2017

A - Z of Tech Terms

Here's a handy glossary of tech terms to help you navigate from your bandwidth to your backend.

Read More >


15 August 2016

Web celebrate 21 Years in Business

Web are celebrating 21 years in business and wanted to share the changes we have seen.

Read More >


18 May 2016

Fruity news! New Pinkster Gin Website.

Fruity news - now live shop online for

Read More >


15 April 2016

Webs' Survey Results

Thank you very much to everyone who took part in our recent research exercise.

Read More >


23 March 2016

What's all this Periscope stuff?

Video was backed by most as a hot trend for 2016. Currently we have some really interesting apps in the market making streaming live from your mobile easy.

Read More >


21 March 2016

Award winning Fishers Restaurants has a shiny new website.

It's true, we at Web are turning into Foodies. 

Read More >


24 August 2015

Removing Referral Spam from Google Analytics

Removing Referral Spam from Google Analytics - part two.

Read More >


21 April 2015

Mobile screen limitations present opportunities.

Smartphones may have small screens and at times poor connectivity but they do present opportunities for brands to streamline content.

Read More >


7 January 2015

Email campaign timing, does access via mobiles and social media impact?

You all know the importance of sending branded emails with relevant content - we fuss over spam filters, subject lines, great offers, calls to action and segmentation...

Read More >


6 January 2014

New Website Launch!

Web are very excited to have launched a new website for Dundee Rep Theatre with fantastic results.

Read More >


16 October 2013

The Saltire Society - new website launch

The new website for The Saltire Society has been launched with a fresh look!

Read More >


16 May 2013

Official Manchester International Festival is live!

Web are delighted to announce the Manchester International Festival website has launched with their 2013 Festival programme. 

Read More >


24 April 2013

National Youth Theatre appoint Web

The National Youth Theatre have appointed Web to re develop their website and backend systems which will process thousands of would be applicants. 

Read More >


26 October 2011

Web's innovative Facebook ticket sales application

Working with The Lowry's marketing team Web launched an innovative Facebook platform which allows users to book theatre tickets via their social media website on Facebook.

Read More >


18 October 2011

New logo and website

We are pleased to announce we have a new logo and website. For a long time now when people speak of us they refer to us as "Web" so we thought, let’s keep it that way!

Read More >


Need to improve your business? Let's grab a coffee and talk about stuff.

Fill in your name and we'll get right back to you.


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Founded in 1995 based in Edinburghs' tech community, WEB is a company specialising in machine learning, progressive web app's and website design for Law Firms. It's team includes design, software engineering and online marketing.


Work in progress since 1995.
Got any questions? Just get in touch.


Keep in Contact

Never a miss out. Subscribe and you’ll get our latest case studies, articles and news.

Email Address
© WEB 2020 - 10 Constitution Street Edinburgh EH6 7BT. Tel: 0131 454 3311