Thursday 30 July 2020

AI and Machine Learning - what can they do?

AI and Machine Learning - what can they do?
ML-AI

A big part of how we experience the world around us is visual. Since 2007 when the first iPhone was launched, we’ve all carried mobile devices to capture what you are seeing in a moment in time - we can then send it anywhere on earth. You have this magic piece of glass that creates these transformational experiences that can teleport you to a place in time – it’s a way of bringing things far away that are closer to you. It’s pretty powerful how that’s evolved in such a short space of time in human history.

Design is everywhere, there is nothing you use that isn’t designed in some way. The design helps you complete a given task – it’s a matter of how well designed it is or not. Design isn’t just what it looks like in a given moment – it has to do with the entire experience of using a particular product or service.

The easiest way to talk about user experience on mobile devises is in combination with UI which stands for User Interface - those are just the visual and physical elements that a person interacts with when using a devise. UX stands for the user experience and that is the experience a person has while using a user interface. These feelings can be emotions like happiness or frustration and everything in between. 

As designers we like to use conventions as part of the user interface because we don’t want people to think about how they use objects. But then there are always opportunities to improve things more. It’s about adding options that make sense – but that can come with a cost, now as a designer we’ve added something, is it worth it, is valuable, does it add to the experience, is it something people use or is it superfuless. That is all part of the user experience thinking about the conditions and context and then how do you work within constraints to make that task as easy and pleasurable as possible.    

We know technology has dehumanised commercial relationships. We use technology to help us create new technology that accelerates the development of new products. Combine this with what we are learning about people through analytics and behavioural studies we now have an opportunity to make online transactions seem human again with AI and machine learning – or as we prefer to call it creating the Digital Employee.

Now Digital Employees can have conversations with people and learn from questions to deliver the correct answers – this has a dramatic impact on conversions and means we are getting closers to offering true customer experience, all from your mobile.

A big part of how we experience the world around us is visual. Since 2007 when the first iPhone was launched, we’ve all carried mobile devices to capture what you are seeing in a moment in time - we can then send it anywhere on earth. You have this magic piece of glass that creates these transformational experiences that can teleport you to a place in time – it’s a way of bringing things far away that are closer to you. It’s pretty powerful how that’s evolved in such a short space of time in human history.

Design is everywhere, there is nothing you use that isn’t designed in some way. The design helps you complete a given task – it’s a matter of how well designed it is or not. Design isn’t just what it looks like in a given moment – it has to do with the entire experience of using a particular product or service.

The easiest way to talk about user experience on mobile devises is in combination with UI which stands for User Interface - those are just the visual and physical elements that a person interacts with when using a devise. UX stands for the user experience and that is the experience a person has while using a user interface. These feelings can be emotions like happiness or frustration and everything in between. 

As designers we like to use conventions as part of the user interface because we don’t want people to think about how they use objects. But then there are always opportunities to improve things more. It’s about adding options that make sense – but that can come with a cost, now as a designer we’ve added something, is it worth it, is valuable, does it add to the experience, is it something people use or is it superfuless. That is all part of the user experience thinking about the conditions and context and then how do you work within constraints to make that task as easy and pleasurable as possible.    

We know technology has dehumanised commercial relationships. We use technology to help us create new technology that accelerates the development of new products. Combine this with what we are learning about people through analytics and behavioural studies we now have an opportunity to make online transactions seem human again with AI and machine learning – or as we prefer to call it creating the Digital Employee.

Now Digital Employees can have conversations with people and learn from questions to deliver the correct answers – this has a dramatic impact on conversions and means we are getting closers to offering true customer experience, all from your mobile.

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AI and Machine Learning - what can they do?

A big part of how we experience the world around us is visual.

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Founded in 1995 based in Edinburghs' tech hood in Leith, WEB is a company specialising in machine learning, progressive web app's and website design for Law Firms. It's team includes design, software engineering and online marketing.
 
 

Work in progress since 1995.
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